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The Sound Research

The Sound is a global strategy, research and innovation agency engaging leading edge technology, methodologies and visual storytelling to build brands.

The Sound Research

The Sound is a global strategy, research and innovation agency engaging leading edge technology, methodologies and visual storytelling to build brands.

Some of our projects.

Want some evidence that we can deliver? Here’s some. Let us know if you want to see more. We've got lots as we've been working with some clients from the day we opened.

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What we're good at.

In short, we are very good at connecting our clients with the people that use their products. Putting real life and emotions into the ocean of consumer data, searching for the small details that make a big difference, and doing it in an inspirational way.

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Listen & Learn

At The Sound, we fly around the world talking to people, watching people, listening to what they say, and then turning this into beautiful knowledge and smart strategy. We have a few different ways we tend to do this (although we’re coming up with and adopting new technologies and methodologies all the time, so watch this space. No really, keep watching.)

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Amplifying Brands

The Sound exists to deliver the insight and inspiration to create and build brands. We do this through insightful consumer research and our proprietary innovation processes and brand models. Ironically, unlike our approaches, this paragraph is a bit boring. Now it isn’t. See what we did there?

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Making Noise

So many smart things are said and done that don’t get noticed and hence don’t make a difference. Whether it be a result of confused thinking, lack of a narrative, poor design, over-reliance on academic constructs, or just poor presentation, too much is just ignored. The Sound produces work that is impossible to ignore.

Our Clients.

Every agency web site has to have a page with clients on it. It’s commandment 5 in the agency handbook. We have a few who are shy and won’t let us publish their names. Here are some of the others.

bbh
diageo
nike
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Ogilvy
blackberry
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vfc
bbdo
Mtv
I love working with The Sound. As a trusted research partner, they never fail to deliver thorough, thoughtful, and strategic results for our projects. In addition to receiving great output, when you work with The Sound, you are part of a smart process and you collaborate with true strategic partners. All the people I have worked with at The Sound are insightful, intelligent, energetic, dedicated, creative, flexible, and also fun. The Sound offers a magical combination of fabulous insights and fantastic people.

Meredith Kaback, Senior Director, Global Consumer & Market Insights

Coty Beauty & Coty Prestige